Reporting and Analytics

Reporting and Analytics

Ever wonder why execs don’t get excited about your 20% click rate? How about your 12% landing page conversion? You’ve tried pie charts, 3D charts, bar graphs, and comparisons to other performance metrics. Still nothing. It’s like they just don’t care. Here’s a little known secret: They don’t. But yet, you need to prove Marketing’s contribution and share the successes.

Until you can start reporting on metrics that matter, they won’t get it. What if you could go into that meeting and simply say: “Campaign X added $1 million to the top line, and it only cost us $50k!” Now that’s a report.

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