Social Demand Generation

Social Demand Generation

There’s a lot of fuss lately about Social Media. Facebook, Twitter, Plurk… Plurk? Seriously? Your opinion on it’s usefulness to your company is probably somewhere between “My kid wastes all day on Facebook” and “It’s the greatest invention since toast”.

Social Media can be a fantastic way to learn about your customers, what they’re saying and engage them on their terms. However, it’s tough to measure and it’s scary for some companies. How do you get started? We’ll help you shape the strategy and implement the plans, but this is a joint venture – you can’t send someone on a date for you, but you can have a chaperone. Together we can help you win the hearts and minds of your social customers.

The Definition of Social Demand Generation

Social demand generation is the act of using social channels to create demand and create net-new customers for your company’s products and services. Social demand generation enhances the value of your CRM and Marketing automation assets.

The Business Case For Social Demand Generation

• We can show the gains your competitors are receiving from social, and how many of your customers are using social

• Social demand generation augments and enhances the value of CRM and Marketing Automation

• We can assess what your realistic gains will be, and define your company’s social policy.

• We can estimate the cost of delaying social demand generation, by even 90 days.

• We can give you a go-to-market strategy that meets your business objectives - your first social campaign.

• We can solve the bandwidth problem by executing it for you, including content creation, video content creation, and app creation, including mobile

Contact Us Today!