Striking a Balance: The Evolving Role of Data-Driven Marketing
In the CMO Insights podcast, Norman Guadagno, Chief Marketing Officer of Mimecast, shares his insights on the evolving role of data-driven marketing.
Technology
Using Pardot: Maximizing Your Marketing Automation
Unlock Pardot's Potential: 13 Expert Tips to Optimize Your Marketing Automation. Maximize ROI with Clean Data, Segmentation, & Funnel Insights.
Unleashing the Power of AI in B2B Marketing: A Webinar Roundup
AI technology has clearly shifted the B2B market, providing novel solutions that revolutionize ABM. Learn how the experts unleash the full potential of AI.
AI-Powered ABM/ABX Marketing: Optimization and Cautions
Discover the power of applied AI in your ABM and ABX strategies with insights from leading B2B ABM & tech marketing leaders in this panel discussion.
The AI Revenue Architect by Jeff Pedowitz
Harness the power of Artificial Intelligence and unlock the full potential of the Revenue Time Machine. Get Jeff Pedowitz’s book today!
Unleashing the Power of GA4: A Comprehensive Guide to Google Analytics 4
Discover the power of Google Analytics 4! This GA4 guide unveils exciting features and benefits, empowering you to gain valuable website performance insights.
The New Era of Content Operations: AI as the Ultimate Wingman for Marketers
Gain AI and marketing insights from Aprimo's CMO, Ed Breault, on leveraging AI, radical transparency, and CMO advice in this podcast.
CDO Record Services Fuel Effective Eloqua-Salesforce Integration
Work through mountains of data effortlessly and clean up data records in Salesforce using Custom Data Objects in Eloqua!
Eloqua Data Cleanup Basics
Regular data cleaning in your Eloqua instance makes a world of difference. Automate it! Start here and get to saving time today.
Why Salesforce Flow is a Critical Step Forward
Two words: Simplified automation. Sounds wonderful, right? Well, for Salesforce users, migrating to Flows is well worth it.
The Secret Ingredient to Supercharging Your Tech Stack
Along with data, people, and strategy, process is often the unsung hero of effectively using your tech stack. Read more!
Eloqua is more alive than ever before
Eloqua can often bring strong reactions from marketers ... good and bad. I can tell you there's more than you may realize!