Technology

CMO Insights: Dana Poleg, VP of Marketing, Kaltura

In this episode of CMO Insights, Jeff Pedowitz interviews Dana Poleg, VP of Marketing at Kaltura. They discuss Dana's view on the greatest

CMO Insights: James Thomas, CMO of Solium Capital Inc.

Jeff sits down with James Thomas, CMO of Solium Capital Inc. They talk about equity management software and how Solium Capital's platform solves problems

CMO Insights: Ron McMurtrie, Executive Vice President of Customer Marketing, Sage

In this episode of CMO Insights, Ron McMurtrie, Executive Vice President of Customer Marketing, Sage, expounds on the challenges of handling

CMO Insights: Scott Horn, CMO of [24]7.ai

On this episode of CMO Insights, Jeff Pedowitz sits down with Scott Horn, CMO of [24]7.ai. Scott talks about how AI is revolutionizing transactions.

CMO Insights: Eva Tsai, Chief Marketing Officer of Algolia

This week’s guest on CMO Insights is Eva Tsai, CMO at Algolia.In this video, Eva talks about:Approaching marketing from an engineer

CMO Insights: John Kottcamp, Chief Marketing Technologist & CMO, Tahzoo

CMO Insights: John Kottcamp, Chief Marketing Technologist & CMO, TahzooThis week’s guest on CMO Insights is John Kottcamp, Chief Marketing Technologist.

CMO Insights: Christine Nurnberger, CMO, Bottomline Technologies

CMO Insights guest Christine Nurnberger talks about being fearless and how that attitude helps her with her team.

CMO Insights: Kira Mondrus, CMO, QASymphony

CMO Insights: Kira Mondrus, CMO, QASymphony; This week’s guest on CMO Insights is Kira Mondrus, CMO at QASymphony.In this video, Kira talks about:

9 Myths About Marketing Automation

A MarTech panacea? Set it and forget it? There's plenty of marketing automation myths out there - don't believe these lies for a second!

How to track UTM parameters in Marketo

Learn how to pass data to Marketo once a lead clicks a URL with defined UTM parameters to track your marketing campaigns.

Oracle Eloqua Segmentation: Merge, Intersect, Trim

Do you ever get tired of exporting data to Excel segments? Powerful features available with Oracle Eloqua segments that allow you to merge.

How to Use Progressive Profiling With Strict Mode Tracking in Eloqua

I recently worked with a client who has Strict Mode Tracking in place and wanted to implement Eloqua’s Progressive Profiling. This client has the 3rd...