Patience and Time are Critical with Eloqua Implementation
You’ve just purchased Eloqua and are excited to move the needle on your marketing journey. Here are tips to get going with your Eloqua implementation!
Technology
Don’t throw away money on your Marketo implementation
When you purchase Marketo implementation you ignite a chain reaction that can push you through the Revenue Marketing Journey™ to win a you a seat at the
Design your Eloqua campaigns with reporting in mind
Unlock powerful reporting in Eloqua campaigns with these simple tips: segmenting, tracking specific links, query strings, dynamic content, and more! #eloqua
Healthy habits for your marketing automation system
It can be easy to fall into bad marketing automation habits after system deployment. There are some good things you should do daily, weekly and monthly.
If this, then that: A guide to creating Lookup Tables in Eloqua
A Lookup Table contains useful data for automatically updating records with other data, it's quite easy to build, & can help you with your system processes.
Marketo Sales Insight (MSI): The stuff of legend
Achieve Marketing and Sales Alignment with Marketo Sales Insight (MSI) for valuable insights and improved results.
4 surprisingly simple Eloqua capabilities you’re not using, but should be
Discover hidden Eloqua gems: Contact Washing, Page Tagging, Email Frequency Report, and A/B Testing. Elevate your marketing game with these simple tricks!
Balance marketing automation resource constraints
Oftentimes, marketing teams won't have seven individuals in the entire department, let alone dedicated solely to Marketing Operations.
Change management in technology implementations
Did you know strong change management in technology implementations drives far greater ROI? Realize more benefits and adoption of new processes!
6 Tips for using your preference center
Many people think that an unsubscribe link & a website/landing page that confirms you have unsubscribed is enough, but it is barely scratching the surface.
Marketo Lead Scoring And Leveraging Program Tokens
Lead scoring is an art and a science. As a Marketo user, you may find yourself changing lead scoring values as you refresh your lead scoring system.
Last mile delivery with marketing automation
The last mile concept is a key ingredient to marketing automation success because it helps to deliver the ultimate promise of marketing automation.