JobOhio’s Digital Marketing Evolution: Driving Economic Growth Through Data-Driven Strategy

Industry

Economic Development & Government Marketing

Challenge

JobsOhio needed to modernize its digital marketing strategy to attract businesses and talent to the state better. Their existing marketing efforts lacked data-driven insights, personalization, and automation, making it challenging to engage target audiences effectively. They required a scalable marketing infrastructure to drive economic growth that could deliver measurable impact and optimize campaign performance.

Results

JobsOhio transformed its marketing approach with data-driven insights and automation, leading to greater audience engagement and improved campaign performance. By optimizing its digital infrastructure, the organization achieved higher conversion rates, increased inbound interest from businesses, and stronger economic impact. The new scalable marketing strategy positioned JobsOhio as a leader in economic development marketing.

Key Services

Marketing Automation & CRM Optimization , Personalized Digital Campaigns , Data-Driven Strategy & Analytics , Content & Messaging Development

www.jobsohio.com

30%+

Inbound Engagement

25%

Campaign Conversion

$1B+

Marketing Attributed Revenue

33%+

Form Submissions

We’re reaching the right audience and they’re engaging with us. This a great partnership and TPG is truly a part of our team.

Nicole Scharlach

Managing Director, Marketing and Communications, @JobsOhio

About JobsOhio

JobsOhio is a private nonprofit economic development organization that drives business growth and job creation across Ohio. Partnering with state and local entities, JobsOhio attracts new businesses, supports expansions, and fosters a competitive business environment. Focusing on innovation and strategic investment, the organization plays a critical role in strengthening Ohio’s economy by connecting businesses with the resources they need to succeed.

The Challenge

JobsOhio recognized the need to modernize its digital marketing strategy to better attract businesses and drive economic growth. While the organization had a strong mission and value proposition, its existing marketing efforts lacked personalization, automation, and data-driven insights, making it difficult to engage target audiences effectively. With increased competition from other states vying for business investment, JobsOhio needed a scalable marketing infrastructure that could deliver measurable impact, optimize outreach efforts, and convert business interest into tangible economic development opportunities.

The Solution

JobsOhio recognized that to remain competitive in economic development, they needed a modernized digital marketing strategy that could effectively attract businesses and track economic impact. They explored various solutions, including in-house marketing optimizations and traditional agency support, but found that these approaches lacked the integration, automation, and data-driven insights necessary for scalable success. JobsOhio ultimately selected The Pedowitz Group (TPG) due to its expertise in marketing automation, CRM optimization, and data-driven demand generation—all critical for achieving their long-term goals.

Once engaged, TPG worked closely with JobsOhio to implement a scalable, data-driven marketing framework that optimized lead tracking, campaign execution, and audience engagement. Key initiatives included:

Marketing Automation & CRM Optimization – Built a structured automation system to improve lead tracking and nurturing.
Personalized Digital Campaigns – Created targeted messaging strategies that resonated with specific industries and business decision-makers.
Data-Driven Strategy & Analytics – Leveraged analytics to optimize campaign performance and measure marketing-driven economic impact.
Content & Messaging Development – Developed compelling narratives to position Ohio as the ideal business destination.

With these enhancements, JobsOhio was able to streamline its marketing processes, improve conversion rates, and better measure the direct economic impact of its initiatives.

“Partnering with The Pedowitz Group helped us transform our marketing approach into a more data-driven, scalable strategy. We can now engage businesses more effectively and track the economic impact of our efforts like never before.”

— Nicole Scharlach, Managing Director, Marketing and Communications, JobsOhio

The Results

By implementing a data-driven, scalable marketing strategy, JobsOhio significantly enhanced its ability to attract businesses and measure the economic impact of its efforts. Integrating marketing automation, CRM optimization, and targeted digital campaigns led to measurable improvements in lead generation and revenue contribution.

Key Outcomes:

• $1B in marketing-attributed revenue, demonstrating the impact of optimized digital campaigns.
• A fully optimized marketing tech stack, streamlining automation, lead tracking, and reporting.
• 33% increase in web form submissions, leading to higher inbound business interest and engagement.

With a more efficient, measurable, and scalable marketing strategy, JobsOhio is now positioned to drive long-term business investment and economic growth across the state.