How Verint Strengthened Market Position with Competitive Intelligence and ABM Strategies

Industry

Customer Engagement & Contact Center Solutions

Challenge

Verint needed to refine its marketing strategy to stay competitive in the customer engagement solutions space. Both Marketing and Sales teams required deeper insights into competitor tactics, product positioning, and messaging to effectively differentiate their offerings. Without this intelligence, Verint risked losing market share to key competitors.

Results

Verint gained a comprehensive competitive intelligence framework, enabling their Marketing and Sales teams to counter competitor claims effectively and refine their go-to-market strategy. The analysis led to more targeted campaigns, stronger positioning, and improved engagement with new and existing customers. As a result, Verint enhanced its ability to nurture net-new prospects while strengthening retention efforts.

Key Services

Competitive Intelligence & Market Analysis , Sales & Marketing Strategy Refinement, Account-Based Marketing (ABM) Strategy

www.verint.com

Competitive Battlecards

100%

Portfolio Coverage

+15%

Engagement Rate

+20%

Email Engagement

The attention to detail and work product from TPG far exceeded expectations – it was as if we were working with our own employees

Kevin Strange

Vice President Marketing @ Verint

About Verint

Verint is a global leader in customer engagement solutions, specializing in contact center automation, workforce optimization, and AI-driven analytics. The company provides advanced software solutions that help businesses enhance customer interactions, improve operational efficiency, and drive measurable outcomes. With a strong presence across multiple industries, Verint has been recognized for its innovation in AI-powered customer experience solutions and its ability to help organizations adapt to evolving consumer expectations.

The Challenge

Verint faced increasing competition in the customer engagement and contact center solutions market, requiring a more strategic approach to differentiating its offerings and countering competitor claims. The Marketing and Sales teams needed deeper competitive intelligence, including insights into rival positioning, messaging, and go-to-market strategies, to refine their approach. Without a comprehensive understanding of competitor tactics, Verint risked losing market share and missing opportunities to enhance customer retention and acquisition efforts. By leveraging competitive intelligence and ABM strategies, Verint sought to strengthen its market positioning, sales enablement, and campaign effectiveness.

The Solution

As Verint sought to gain a competitive edge in the customer engagement market, the company evaluated several approaches, including internal competitive research and third-party data providers. However, they needed a partner to deliver deep, actionable competitive intelligence and align insights with marketing and sales strategy. After assessing multiple options, Verint selected The Pedowitz Group (TPG) due to our expertise in market analysis, competitor benchmarking, and ABM strategy development.

Once engaged, TPG worked closely with Verint’s marketing and sales teams to implement a comprehensive competitive intelligence framework, including:

Competitive Intelligence & Market Analysis – Conducted in-depth SWOT analysis and benchmarking of Verint’s top nine competitors, delivering detailed 15-page reports and concise battlecards for sales enablement.
Sales & Marketing Strategy Refinement – Analyzed 50+ competitor email campaigns and messaging strategies, helping Verint refine its outreach and improve prospect engagement.
Account-Based Marketing (ABM) Strategy – Recommended a balanced focus on customer retention and new business acquisition, ensuring a data-driven approach to pipeline growth.
With these solutions, Verint empowered its sales teams with precise competitive positioning, optimized marketing campaigns based on real-world competitor insights, and launched a targeted ABM engagement strategy to strengthen acquisition and retention efforts.

Understanding the competitive landscape is critical to maintaining our leadership position. The Pedowitz Group delivered the insights and strategic guidance we needed to refine our approach, enabling us to engage prospects better and strengthen customer relationships.”

— Kevin Strange, Vice President of Marketing, Verint

The Results

By partnering with The Pedowitz Group, Verint enhanced its competitive positioning, improved sales enablement, and optimized marketing engagement strategies, driving measurable business results:

9 Competitive Briefs & Battlecards – Delivered detailed 15-page competitive intelligence reports and two-slide battlecards for sales enablement.
100% Portfolio Coverage – Provided a comprehensive competitive landscape analysis, identifying whitespace opportunities and market positioning advantages.
Optimized Campaign Effectiveness – Delivered a competitive analysis report with actionable insights that improved email engagement by 20%.
Strategic ABM Implementation – Developed an account-based marketing strategy that led to a 15% increase in engagement rates for follow-up campaigns.

By leveraging data-driven competitive intelligence, Verint equipped its teams with the insights needed to win more deals, enhance customer retention, and refine its ABM strategy.