12 Steps to Successful ABM Adoption
Account-based marketing is often a major organizational shift, which can be overwhelming. This carefully orchestrated roadmap can help.
Get an ABM roadmap with best practices.
Adopting an Account-based Marketing (ABM) approach requires attention to people, processes, and technology. Just focusing on one of those elements is unlikely to yield the many promised benefits. And just focusing on Marketing, Sales or Operational activities will also limit results.
To yield a revenue lift, ABM requires commitment and participation across the organization – from road mapping to piloting to expansion. Get the timeline for an effective approach.
Coming in, we thought we knew ABM, but we soon learned a great deal more about how to make it successful in an environment like ours. The TPG team was not only knowledgeable but results-oriented and easy to work with.
VP, Marketing & Demand
Verint
