AI-Powered ABM/ABX Marketing: Optimization and Cautions

Discover the power of applied AI in your ABM and ABX strategies with insights from leading B2B ABM & tech marketing leaders! Watch this panel discussion to get the latest updates on targeting, segmentation, predictive behavior and scoring, content generation, and data enrichment. Plus, you’ll learn how to use AI-powered tools to bring more value to your business and unlock new opportunities for success.

Key questions:

• What are values available today?
• Best practice examples
• Where are we heading?
• What are the dangers/rewards?

Key discussion points:

• Targeting: Determining which accounts you should be pursuing and which buying committee members within
• Segmentation: How to use AI to facilitate effective grouping of communication efforts
• Predictive behavior & scoring: How AI + ABX produces account-level scoring at scale based on likelihood/timing to convert & buy versus the manual past ways
• Content: Personalized, relevant, engaging conversational content generation and how AI helps
• Data: Reliable/actionable integrated, enriched data for decision-making and reporting

Panelists:

• Jon Miller, CMO – Demandbase
• Bryan Law, CMO – ZoomInfo
• Leslie Alore, GVP, Growth Marketing – Ivanti

Co-hosts:

• Jeff Pedowitz, CEO – The Pedowitz Group
• Bob Samuels, CEO – TechConnectr