Revenue Marketing Resources
Explore a range of marketing resources, including articles, videos, podcasts, and other valuable content created by industry experts that cover the latest trending topics.
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CMO Insights: Randy Frisch, CMO and President, Uberflip
Randy Frisch, CMO and President, Uberflip. Randy Frisch explain the difference between point solutions and platforms in the MarTech landscape
CMO Insights: Kirby Wadsworth, CMO, Illusive Networks
This week’s guest on CMO Insights is Kirby Wadsworth, CMO at Illusive Networks. CMO Insights: Kirby Wadsworth, CMO, Illusive Networks
CMO Insights: Nicole Wojno, CMO, UserIQ
CMO Insights: Nicole Wojno, CMO, UserIQThis week’s guest on CMO Insights is Nicole Wojno, CMO at UserIQ. In this video, Nicole talks about:
CMO Insights: Kira Mondrus, CMO, QASymphony
CMO Insights: Kira Mondrus, CMO, QASymphony; This week’s guest on CMO Insights is Kira Mondrus, CMO at QASymphony.In this video, Kira talks about:
CMO Insights: Shane Elliott, VP Global LSS Marketing at Agilent Technologies
This week’s guest on CMO Insights: Shane Elliott, VP Global LSS Marketing at Agilent Technologies. In this video, Shane talks about:
9 Myths About Marketing Automation
A MarTech panacea? Set it and forget it? There's plenty of marketing automation myths out there - don't believe these lies for a second!
CMO Insights: Jeffrey Rohrs, CMO of Yext
CMO Insights: Jeffrey Rohrs, CMO of Yext; This week’s guest on CMO Insights is Jeffrey Rohrs, CMO of Yext. In this video, Jeffrey talks about:
What’s your campaign maturity?
As a marketer, campaigns are the most important tools in the demand generation marketer’s toolkit. Do you have a roadmap to greater success?
CMO Insights: Al Silvestri, Partner, and CMO, COFFEE Labs
This week’s guest on CMO Insights: Al Silvestri, Partner, and CMO, COFFEE Labs. In this video, Al talks about: Using data gathered from biometrics..
CMO Insights: Lisa Agona, CMO of Ensono
Jeff Pedowitz sits down with CMO of Ensono Lisa Agona to talk about strategies for rebuilding a brand, building a marketing team from the ground up and more!
CMO Insights: Kyle Lacy, VP of Marketing, Lessonly
This week’s guest on CMO Insights: Kyle Lacy, VP of Marketing at Lessonly.In this video, Kyle talks about: Strategic priorities in the customer
How to track UTM parameters in Marketo
Learn how to pass data to Marketo once a lead clicks a URL with defined UTM parameters to track your marketing campaigns.