Revenue Marketing Resources
Explore a range of marketing resources, including articles, videos, podcasts, and other valuable content created by industry experts that cover the latest trending topics.
Resource Topic
The Power of Experiential Marketing: A Conversation with Brook Jay
Uncover insights into innovative marketing approaches with Brook. Learn about the Hybrid Collective model and forging genuine brand connections.
Harnessing AI in ABM/ABX Marketing: Join the ‘Candid with Bob’ Webinar
AI is reshaping marketing. Join the "Candid with Bob" webinar on October 26 to explore the latest AI-powered strategies for ABM/ABX marketing efforts.
ABM Guide
Account-based marketing is often a major organizational shift, which can be overwhelming. This carefully orchestrated roadmap can help.
The Transformative Power of AI in Marketing: Insights from Carolyn Crandall
In the CMO Insights podcast, CMO and Forgepoint Capital Advisor, Carolyn Crandall, delves into the transformative potential of AI in marketing.
Navigating Uncharted Waters: Louise Troen’s Trailblazing Journey as a CMO in the Mental Wellness Space
Discover the trailblazing journey of Louise Troen, CMO of Reveri Health, in the world of mental health and wellness on the CMO Insights podcast.
Why Every Department Should Be in Charge of Their AI Tools
Empower Your Departments with AI Tools for Efficiency & Growth. Discover how Marketing, Sales, and Operations benefit from AI control.
The Power of Digital Transformation: Insights from Lauren Sallata, CMO of Ricoh North America
Lauren Sallata, CMO of Ricoh North America, discusses how she leads to embrace digital transformation and foster a culture of innovation and inclusion.
Revenue Operations: Optimize Revenue and Efficiency
Unlock Revenue Growth with RevOps: Align Sales, Marketing & Customer Success. Optimize Efficiency and Drive Business Success.
Lead Management: Key Concepts, Practices, and Trends
Master Lead Management: Concepts, Practices & Trends. Optimize Sales & Marketing Efforts. Learn the Golden Rules. Stay Ahead with Key Trends.
Unveiling Insights with Nikhil Behl: A Glimpse into FICO’s Data-Driven Marketing Strategy
Nikhil Behl, CMO of FICO, dives into FICO's data-driven marketing approach and sheds light on the power of applied intelligence in transforming industries.
Striking a Balance: The Evolving Role of Data-Driven Marketing
In the CMO Insights podcast, Norman Guadagno, Chief Marketing Officer of Mimecast, shares his insights on the evolving role of data-driven marketing.
Using Pardot: Maximizing Your Marketing Automation
Unlock Pardot's Potential: 13 Expert Tips to Optimize Your Marketing Automation. Maximize ROI with Clean Data, Segmentation, & Funnel Insights.