Change management in technology implementations Other Technology Integrations Last updated: June 2020 When it comes to tech, any implementation can be a drain on resources -... Read More
Why Does Marketing Exist? Demand Generation Marketing In the midst of all the things we could be talking about in marketing ... optimizing marketing... Read More
Data visualization 101 for the Revenue Marketer: What graphs to use and when Revenue Marketing, Demand Generation Marketing, Marketing Operations The power of Revenue Marketing Analytics™ is its ability to take disparate data from myriad... Read More
6 Tips for using your preference center Marketing Automation Platform-MAP, Martech So you have an unsubscribe link, think that’s enough? Think again. Many people think that an... Read More
How to report on PDFs saved in file storage in Eloqua 10 Eloqua Oracle Marketing Cloud, Martech Tracking links in Eloqua is important for reporting, but how do you report on those links? How do... Read More