It was 2004, and my CEO walked into my office and said the five words that would change everything:
"Debbie, we need to talk."
What followed was simple—but seismic: "As CMO, I need you to help drive revenue."
I laughed. "Um, you know my title is head of marketing, right?"
He nodded. "Exactly. But you also have a sales background. I think you can figure this out."
That moment sent me on a mission. A mission to redefine what marketing could be. To bridge the gap between brand and revenue, creative, and conversion.
And that mission led me to a small, emerging company called Eloqua.
The Star Wars Moment
I gathered my team for a demo. We watched together, and what I saw? It stopped me in my tracks.
The closest experience I can relate it to was when I saw my first Star Wars movie – A New Hope in 1977. I was galvanized by the sense of wonder, possibility, and imagination. Likewise with that Eloqua demo, the gut feeling that this was bigger than tech—this was the Force at work. And it was going to change everything.
Because it wasn't just a tool. It was a whole new way of thinking about the marketing profession. A new way of leading marketing. A new way of proving value. A new way of driving revenue.
I became customer #12 at Eloqua. A pioneer in what we now call marketing automation. And over the last 21 years, I’ve lived the full story:
- The messy implementations
- The broken processes
- The "a-ha" moments
- The revenue breakthroughs
I’ve helped marketing teams stop sending emails—and start driving growth.
So when I say I know marketing automation? I mean it.
Enter: A New Force
Today, I’m just as excited as I was in 2004. Because we’re entering a new chapter.
And this time, the Force comes in the form of HubSpot.
We recently became a HubSpot Platinum Partner—faster than any other partner because we know a good thing when we see it. And while the badge is nice, this isn’t about status. It’s about results.
It’s about doing real work that drives real impact.
If you’re thinking about HubSpot—or already using it but not seeing the ROI—here’s what I hear from marketers again and again:
What Marketers Actually Want from Their MAP can be summed up in three areas – built to drive revenue, easy to use and helps build relationships.
A Revenue Marketing Engine:
✅ "I want a platform actually built for revenue marketers."
It emphasizes HubSpot’s all-in-one design and eliminates the need to cobble together multiple systems.
✅ "I need to prove ROI with data leadership actually trusts."
They want reporting that tells a real story—one that aligns with how the C-suite sees success, not just how marketing tracks activity.
Doesn’t Take a PhD to Figure Out:
✅ "I just want something simple and effective."
They don’t want to submit a ticket to launch a campaign or decode a manual. They want to build, launch, and optimize—fast.
✅ "I need to onboard new team members without a three-month training plan."
Marketers want tools that are intuitive and easy to use—so new hires can get up to speed quickly, and teams aren’t bottlenecked by platform complexity.
✅ "I want smart content without custom dev work every time."
They’re looking for flexible CMS tools that empower them to personalize, adapt, and build landing pages or emails—without coding marathons or IT dependency.
✅ "I want to experiment without breaking everything."
They need a platform that gives them room to test, learn, and iterate—without the fear of crashing campaigns or derailing the database.
Build Better Relationships:
✅ "Sales and marketing need to get on the same page."
Not someday. Now. Shared data. Shared visibility. A clear handoff. One revenue engine.
✅ "I need to put the customer at the center—without duct-taping five platforms together."
They want one place to manage the full journey—from lead to deal to loyal customer. With real personalization that doesn’t require a PhD.
✅ "I need to connect marketing to service and support."
Marketers are thinking beyond the funnel. They want to deliver seamless experiences across the entire customer journey—from first touch to loyal advocate.
HubSpot makes all of that possible. And we know how to make it work for you.
Why You Should Work with a Platinum Partner: A Quick Look Inside
We’ve talked a lot about what HubSpot can do—but what about the people who help you get there?
That’s where the HubSpot Solutions Partner Program comes in. It’s a global network of agencies, consultants, and tech experts that help companies implement, optimize, and innovate with HubSpot.
We didn’t just join—we leveled up fast. To become a Platinum Partner, we had to:
- Deliver complex CRM and MAP migrations
- Drive measurable client success and retention
- Prove deep platform expertise
- Push the boundaries with strategy and innovation
This isn't just about earning a badge.
"This milestone reflects our team’s ability to deliver transformative enterprise solutions, particularly for large organizations migrating from legacy marketing automation platforms to HubSpot." — Jeff Pedowitz, CEO, The Pedowitz Group
It’s proof we know how to lead enterprise-scale transformation—with precision, speed, and results.
Supporting Enterprise Migration and RevOps at Scale
Over the past year, we’ve significantly expanded our technology consulting practice, helping large organizations move from platforms like Salesforce Marketing Cloud and Oracle Eloqua to HubSpot.
Our approach blends:
- Strategic revenue operations design
- Custom automation and CRM architecture
- Deep integrations across tech stacks
- Scalable implementation and training
We help enterprise clients align systems, teams, and data around sustainable growth.
Want a real-world look at how we do it? Check out our case studies.
Why This Matters for You
Choosing the right HubSpot partner can be the difference between:
🚫 a missed opportunity
✅ or a revenue transformation
Working with a Platinum partner like TPG gives you:
🔹 Enterprise Expertise. We’ve done it before, a lot—at scale, with precision.
🔹 Trusted Results. Our Revenue Marketing Framework has helped 1,500+ companies drive billions in revenue.
🔹 Exclusive Access. Get early access to new HubSpot features, enhanced support, and strategic collaboration.
“We’re happy to recognize The Pedowitz Group for their outstanding achievement of tiering to Platinum and excited to see them continue to grow in the HubSpot Solutions Partner Program.”
— Angela O’Dowd, Global VP, Solutions Partner Program, HubSpot
Final Thoughts: Awaken the Force in Your Funnel
The world of marketing automation has changed. So has the technology. And so have the expectations.
But one thing hasn’t changed: the opportunity.
Whether you’re just getting started with HubSpot, migrating from another platform, or trying to turn good tech into great results—we’re here for that.
Let’s make your marketing automation simple, customer-first, and growth-driven.
The Force is strong with this one.
