The Challenge
As BEUMER Group expanded its global operations, it recognized the need to modernize its digital marketing and lead management processes to drive stronger customer engagement. While they had marketing automation tools in place, inefficiencies in campaign execution, lead qualification, and CRM integration limited their ability to scale effectively.
Key challenges included:
- Fragmented marketing operations, leading to inconsistent lead management and follow-up.
- Lack of real-time lead qualification makes prioritizing high-value prospects difficult.
- Limited visibility into marketing performance, making it challenging to measure campaign ROI and sales impact.
BEUMER sought a structured approach to automation, data integration, and performance tracking to improve efficiency and support its sales teams with better-qualified leads.
The Solution
BEUMER Group recognized that modernizing its marketing and lead management operations was critical to supporting its sales team and driving business growth. The company explored several options, including internal process improvements and third-party marketing agencies, but needed a partner with deep expertise in marketing automation, CRM integration, and lead scoring to ensure a scalable and efficient solution.
After evaluating multiple vendors, BEUMER selected The Pedowitz Group (TPG) due to its proven experience in optimizing marketing technology, automating lead processes, and enhancing sales alignment. TPG provided a comprehensive strategy to streamline BEUMER’s marketing operations and ensure seamless integration between marketing and sales platforms.
How We Made an Impact
- Marketing Automation & CRM Integration – Optimized BEUMER’s lead flow and data syncing to ensure real-time insights and accurate reporting.
- Lead Scoring & Qualification Framework – Implemented automated lead scoring models to prioritize high-value prospects and improve conversion rates.
- Campaign Execution Optimization – Improved email marketing workflows and automation sequences, ensuring consistent engagement with global prospects.
- Performance Tracking & Reporting – Built custom dashboards to track marketing’s impact on pipeline and improve decision-making for sales teams.
- With these enhancements, BEUMER improved marketing efficiency, increased sales alignment, and gained deeper visibility into lead performance.
“The improvements in our marketing automation and lead management have made a tremendous impact. We now have clearer insights, better-qualified leads, and a much more efficient marketing-to-sales handoff.”
— Katie Sisco Burnet, Director of Marketing, North America, BEUMER Group
The Results
By partnering with The Pedowitz Group (TPG), BEUMER Group successfully streamlined its marketing automation processes, improved lead management efficiency, and strengthened alignment between marketing and sales. With automated lead scoring, real-time CRM integration, and enhanced campaign execution, the company achieved measurable improvements in marketing performance and sales pipeline impact.
Key Outcomes:
- 30% improvement in lead qualification accuracy, ensuring sales focused on high-value prospects.
- 25% increase in marketing-generated pipeline, demonstrating stronger demand generation impact.
- 40% boost in campaign efficiency, reducing execution time and improving engagement rates.
- 100% integration between marketing automation and CRM, ensuring seamless lead tracking and reporting.
With a scalable, data-driven marketing framework in place, BEUMER Group can now execute campaigns more efficiently, improve conversion rates, and provide sales teams with better-qualified leads, positioning them for continued growth.
