Winning the Recovery:  Broadridge’s Global Branding Success

The Challenge

Emerging from the COVID-19 global shutdown, Broadridge faced the challenge of not only recovering but also helping their clients navigate the post-pandemic landscape. The company needed to push creative boundaries while adhering to brand guidelines to make a significant impact across six lines of business.

The Solution

Broadridge decided to implement the 'What You Do Next Matters Most. We Can Help.' campaign to support their clients during the recovery phase. The decision process involved evaluating various creative strategies and ultimately choosing a brand-forward approach that stretched their existing guidelines. The campaign was designed to be innovative, covering multiple business lines to ensure widespread impact. This approach allowed Broadridge to better connect with their clients and offer tailored solutions to navigate the complexities of the post-COVID-19 landscape.

The Results

The results of the campaign were outstanding. Total company-wide web traffic increased by 92%, indicating a significant rise in brand engagement. Total company-wide sales leads grew by 36%, and qualified leads for premier accounts saw an impressive 57% increase. These metrics reflect the campaign's effectiveness in driving business growth. For the fiscal year 2021, Broadridge achieved a new company record with revenue reaching $4.99 billion, a 10% increase over the previous year. The campaign not only helped Broadridge win the recovery but also positioned them as a trusted partner in the financial services industry.