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Blazing a Trail in Digital Marketing:  How the Portland Trail Blazers Optimized Ticket Sales & Fan Engagement with Eloqua & CRM Integration

Blaze

Industry

Sports and Entertainment

Challenge

The Portland Trail Blazers needed a more streamlined and data-driven approach to ticket sales and fan engagement. Disconnected CRM and ticketing systems limited their marketing efforts, making it difficult to personalize outreach and optimize sales for single tickets, group packages, and season renewals. Lead management was inefficient without marketing automation, and the sales team struggled to convert high-value prospects effectively.

Results

By implementing Eloqua and integrating CRM with Ticketmaster, the Trail Blazers achieved a 29% increase in single ticket sales and a 20% improvement in season ticket renewals. Digital marketing automation boosted email open rates by 23% and improved conversion rates by 18%, while streamlined lead management reduced response times by 37%, allowing the sales team to engage prospects more efficiently.

Key Services

Eloqua Enablement & Marketing Automation, CRM Integration, Lead Management & Nurturing , Ticketmaster Integration , Single & Season Ticket Sales Optimization, Group Sales & Merchandising Support

www.trailblazers.com
29%
Single Ticket Sales
20%+
Season Ticket Renewals
+18%
Digital Ad Conversion
+37%
Response Time
Modacenter2019

About the Portland Trailblazers

The Portland Trail Blazers, a cornerstone NBA franchise with a dedicated fan base, sought to modernize their ticket sales and marketing strategy. With strong demand for tickets in a competitive sports market, they needed an innovative approach to optimize revenue, enhance engagement, and provide fans with a more personalized experience.

The Challenge

Before working with us, the Trail Blazers struggled with fragmented data and inefficient marketing processes that limited their ability to maximize ticket sales. Their sales and marketing teams lacked the automation needed to nurture leads effectively, and without real-time insights from Ticketmaster, targeting the right fans at the right time was a challenge. To unlock new revenue opportunities and drive higher engagement, the team needed an integrated solution that connected their CRM, marketing automation, and ticketing data.

The Solution

After evaluating multiple platforms, the Trail Blazers chose Eloqua for its powerful automation capabilities, advanced segmentation, and seamless integration with CRM and Ticketmaster. The ability to deliver highly targeted campaigns and track fan behavior in real time made Eloqua the perfect choice for improving ticket sales and marketing efficiency.

With Eloqua in place, the Trail Blazers implemented automated email and ad campaigns, lead scoring, and audience segmentation to drive ticket purchases. Real-time insights from Ticketmaster and CRM allowed them to personalize fan outreach, improving conversion rates and increasing revenue.

The Results

With Eloqua, CRM integration, and a data-driven marketing approach, the Portland Trail Blazers saw a 29% increase in single ticket sales and a 20% boost in season ticket renewals.

Marketing automation significantly improved engagement, with 23% higher email open rates and an 18% increase in conversion rates. Lead response time was reduced by 37%, ensuring that sales teams could engage and close deals more efficiently. These improvements positioned the Trail Blazers as a leader in digital marketing innovation within professional sports.

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