F the Funnel: Out with the old.
Funnel methodologies send continuous customer engagement and repeatable revenue down the drain.
This book is all about a different way of approaching these critical milestones that marketing departments need to transform from cost centers to revenue centers with a permanent seat at the table. Enter: The Loop™.
This concept accounts for the experiences and desires of both customers and the companies engaging them. With it, you’ll be empowered to create longer, more rewarding relationships with your customer base.
Embrace The Loop™. A competitive landscape requires smarter, sustainable revenue-generating models for marketing teams. The Loop™ breaks your team out of the one-and-done tedium of “the funnel” forever.
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About the author
Jeff Pedowitz is the president and CEO of The Pedowitz Group (TPG), a consultancy that helps clients change the way they get revenue. TPG helps companies create and execute new business models for driving repeatable, predictable, and scalable revenue in a digital world.
He has over 25 years of experience leading successful B2C and B2B organizations. Widely recognized as an industry expert and thought leader, he frequently writes and speaks on a variety of topics related to Revenue Marketing™️, demand generation, marketing operations, and marketing technology.
Jeff hosts a podcast, CMO Insights, where he interviews sales and marketing executives on the topics of business transformation, digital transformation, and the customer experience.
The Loop™: An improved customer journey.
Most models focus on customer acquisition, but customer engagement and expansion are just as important. This requires alignment of your entire organization to transform your most valuable customers into your biggest advocates.