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Build campaigns that put your prospect or customer first

Build campaigns that put your prospect or customer first.

Implement a process that is repeatable, predictable, and scalable

Implement a process that is repeatable, predictable, and scalable.

Align marketing efforts with your sales goals and initiatives

Align marketing efforts with your sales goals and initiatives.

Solve your multi-channel marketing campaign challenges.

You’ve come to the right place if you’re experiencing any of the following:

  • Generic campaigns that can apply to any industry or persona.
  • Campaigns launched with little preparation or no strategy.
  • Personalization in your campaigns means putting a prospect’s first name in an email.
  • Campaigns are a series of disconnected emails.
  • Content that doesn’t meet your customers where they are.
  • Campaigns that put your products or services first instead of the value proposition for your prospects.
  • Poor lead quality.
  • Poor or nonexistent communication with sales.
  • Useless and unusable reporting data.

TPG’s campaign strategy and design services put your customer first, focusing on your buyers and what they care about.

Expect more revenue with campaign strategy and design services.

TPG’s multi-channel campaign solutions ensure personalized messaging, seamless customer experiences, and effective targeting to maximize engagement, conversion rates, and overall campaign success.

We were able to do so much more by partnering with the experts at The Pedowitz Group than we could have done without them. It has helped us reach our immediate goals of starting conversations with those who could become MQLs, and it set us up for future marketing success. We believe our current campaign is creating leads that will create more leads. We are excited about the potential for revenue marketing within Xylem.

JOE VESEY
CMO, Xylem

xylem
Enhance your audience engagement.

Enhance your audience engagement.

Through diverse platforms and touchpoints, our campaign strategy and design will enable you to engage your target audience effectively, tailoring content for personalized experiences that drive higher engagement rates by reaching your audience where they are most active.

Connect with a Strategist
Improve your conversion rates

Improve your conversion rates.

Get a well-designed multi-channel campaign strategy that ensures consistent messaging and branding across platforms, reinforcing trust and increasing conversion likelihood by guiding your customers strategically through the buyer’s journey.
Connect with a Strategist

Master the art of multi-channel campaign success.

TPG’s campaign strategy and design services will give you the blueprint and tools you need to develop a practice that is repeatable, predictable, and scalable. Our solution includes:
  • Overview: Why You Need Campaign Planning and Design
  • Methodology: TPG’s Campaign Strategy and Design
  • Engagement Hierarchy: The Customer Experience Foundation
  • Objectives, Programs, Campaigns & Tactics: Unpacking Each
  • Personas and Buyer Stages: Right Buyer, Right Place
  • Content: Right Message, Right Time
  • Story Arcs: Assure Coherent Storytelling
  • Message Maps: Each Touch is a Chapter of the Story
  • Campaign Flow: Mapping the Buyer and Customer Journeys
  • Success Measurement: Identifying the Right KPIs

Work with experts who know your tech stack.

With technologists certified in more than 600 sales and marketing technologies, TPG has you covered.

6sense
Adobe
Adobe Marketing Cloud
Demandbase
Drift
Eloqua
HubSpot
Marketo
Microsoft Dynamics 365
Salesforce
Salesforce Pardot
Salesforce Marketing Cloud
Uberflip
Zoominfo

Unlock repeatable, predictable, and scalable campaigns with TPG.

Guarantee

GUARANTEE

If you are unsatisfied for any reason, we will do the work again at no charge. If you are still not satisfied, you won’t pay for it.
Expert Technologists

EXPERT STRATEGISTS

TPG supports you and your team with the training and tools they need to from campaign concept to measurement, and optimization.