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Revamping Digital Engagement: How FinThrive Optimized Their Website, Lead Management, and HubSpot Strategy

Screenshot 2025-03-01 at 8.29.31 AM

Industry

Technology

Challenge

FinThrive’s digital presence and lead management processes lacked efficiency, limiting their ability to engage prospects and convert leads effectively. Their website was not optimized for lead capture, and their HubSpot platform needed enhancements for better marketing automation and analytics. Without a structured lead management system, valuable prospects were lost in the funnel.

Results

Through website optimization and improved lead management, FinThrive experienced a 35% increase in website conversion rates and a 20% boost in inbound lead generation. Enhancing HubSpot automation led to a 25% improvement in email engagement rates and a 15% reduction in response time for inbound inquiries.

Key Services

Performance Analytics & Reporting, Lead Management & Nurturing , Website Optimization & HubSpot CMS Enhancements, HubSpot Marketing Automation, CRM & Website Integration

35%+
Website Conversion
20%+
Inbound Lead Generation
25%+
Email Engagement
-15%
Inbound Processing Time
Platform@2x

About Finthrive

FinThrive is a HealthTech company that provides AI-powered revenue cycle management solutions for healthcare providers. Their platform enables hospitals and healthcare systems to optimize financial performance through automation, data-driven insights, and seamless payment processing.

The Challenge

Before partnering with us, FinThrive struggled with low website conversion rates, inefficient lead tracking, and a lack of automation in HubSpot. Their digital marketing efforts lacked visibility into performance, making it difficult to optimize campaigns. To drive growth, FinThrive needed a structured strategy to revamp its website, lead management processes, and marketing automation.

The Solution

FinThrive partnered with us to enhance its website’s lead capture capabilities and optimize its HubSpot workflows. We implemented new automation strategies, improved CRM integration, and refined its lead nurturing process. These upgrades streamlined the customer journey, increasing engagement and conversion rates.

The Results

By enhancing their website, lead management, and HubSpot automation, FinThrive saw a 35% increase in website conversion rates and a 20% boost in inbound lead generation. Improved marketing automation led to a 25% increase in email engagement and a 15% faster response time for inbound leads. These improvements positioned FinThrive for sustained success in digital marketing and lead management.

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