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Hitting the Right Notes: How the Utah Jazz Transformed Ticket Sales & Fan Engagement with Eloqua & CRM Integration

jazz uniforms

Industry

Sports and Entertainment

Challenge

The Utah Jazz faced challenges optimizing ticket sales, personalizing fan engagement, and streamlining marketing operations. Their disconnected CRM and Ticketmaster systems made executing targeted campaigns for single ticket sales, group packages, and season ticket renewals difficult. Lead management was inefficient without automation, and sales teams struggled to maximize revenue opportunities.

Results

By integrating Eloqua with CRM and Ticketmaster, the Jazz saw a 28% increase in single ticket sales and a 17% boost in season ticket renewals. Personalized marketing campaigns led to a 22% increase in email open rates and a 16% rise in conversion rates. Marketing automation also reduced lead response time by 38%, enabling the sales team to focus on high-value prospects more efficiently.

Key Services

Eloqua Enablement & Marketing Automation, CRM Integration, Lead Management & Nurturing , Ticketmaster Integration , Single & Season Ticket Sales Optimization, Group Sales & Merchandising Support

www.jazz.com
28%+
Single Ticket Sales
+17%
Season Ticket Renewals
16%
Conversion Rates
+38%
Response Time
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About Utah Jazz

The Utah Jazz is a premier NBA franchise with a passionate fan base and a strong presence in the Salt Lake City market. With a focus on delivering exceptional game-day experiences and maximizing ticket sales, the Jazz sought an advanced digital marketing strategy to optimize outreach, improve engagement, and drive revenue growth.

The Challenge

Before working with us, the Jazz faced limitations due to siloed data and manual marketing efforts. Without a centralized system to personalize fan communication, sales teams struggled to nurture leads effectively, and ticketing campaigns lacked precision. They needed a fully integrated marketing automation and CRM solution to unlock growth and improve efficiency.

The Solution

The Jazz explored multiple platforms but ultimately chose Eloqua for its robust automation capabilities, advanced segmentation, and seamless integration with CRM and Ticketmaster. The ability to create highly targeted, data-driven campaigns made Eloqua the ideal solution for improving ticket sales and fan engagement.

With Eloqua in place, the Jazz implemented dynamic email marketing, automated lead nurturing, and real-time audience segmentation to drive sales. Ticketing data from CRM and Ticketmaster enabled personalized campaigns that increased engagement and improved conversion rates.

The Results

Utah Jazz transformed its ticket sales and marketing strategy by leveraging Eloqua, CRM integration, and Ticketmaster data. The team saw a 28% increase in single ticket sales and a 17% improvement in season ticket renewals, demonstrating the power of personalized marketing.

Automation reduces lead response time by 38%, so the sales team can engage and convert fans more effectively. Email open rates increased by 22%, while conversion rates rose by 16%, leading to higher overall revenue. This transformation positioned the Jazz as a leader in digital marketing innovation within professional sports.

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