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How the Minnesota Timberwolves Scored Big with Eloqua: Boosting Ticket Sales & Fan Engagement through CRM and Marketing Automation

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Industry

Sports and Entertainment

Challenge

The Minnesota Timberwolves needed a more efficient and personalized approach to ticket sales and fan engagement. Their CRM and Ticketmaster systems operated in silos, making it difficult to execute data-driven campaigns for single ticket sales, group purchases, and season ticket renewals. Lead management was inefficient without automation, and opportunities to convert fans into paying customers were lost.

Results

By implementing Eloqua and integrating CRM with Ticketmaster, the Timberwolves achieved a 27% increase in single ticket sales and a 19% boost in season ticket renewals. Personalized digital campaigns drove a 24% improvement in email open rates and a 20% increase in conversion rates. Marketing automation streamlined processes, reducing lead response time by 36%, enabling the sales team to close more deals faster.

Key Services

Eloqua Enablement & Marketing Automation, CRM Integration, Lead Management & Nurturing , Ticketmaster Integration , Single & Season Ticket Sales Optimization, Group Sales & Merchandising Support

www.timberwolves.com
27%
Single Ticket Sales
19%
Season Ticket Renewals
20%
Conversion Rates
+36%
Response Time
Timberwolves

About The Minnesota Timberwolves

The Minnesota Timberwolves, an NBA franchise with a dedicated and growing fan base, sought a more data-driven approach to marketing and sales. Competing in a competitive sports and entertainment market, they needed a modernized strategy to drive ticket revenue, engage fans more effectively, and streamline operations.

The Challenge

Before working with us, the Timberwolves struggled with fragmented data and manual marketing processes that hindered their ability to optimize ticket sales. Without an integrated CRM and marketing automation solution, campaigns lacked precision, and lead nurturing was inefficient. To boost revenue and improve fan relationships, the team needed an advanced digital strategy that leveraged real-time data and automation.

The Solution

After evaluating multiple platforms, the Timberwolves selected Eloqua for its powerful automation capabilities, audience segmentation, and seamless integration with CRM and Ticketmaster. The ability to personalize campaigns based on fan behavior made Eloqua the perfect choice for driving ticket sales and engagement.

Once implemented, Eloqua enabled the team to create dynamic email campaigns, automate lead nurturing, and optimize their sales funnel. By leveraging real-time insights from CRM and Ticketmaster, the Timberwolves executed targeted outreach that increased fan engagement and improved sales performance.

The Results

With Eloqua and CRM integration, the Timberwolves transformed their ticket sales and marketing approach, increasing single ticket sales by 27% and season ticket renewals by 19%.

Email engagement improved significantly, with a 24% increase in open rates and a 20% rise in conversion rates. Additionally, lead response time was reduced by 36%, allowing the sales team to focus on high-priority opportunities. These improvements positioned the Timberwolves as an industry leader in digital marketing innovation, ensuring sustained growth and fan engagement.

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