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Winning Beyond the Court: How the Golden State Warriors Elevated Fan Engagement and Ticket Sales with Eloqua & CRM Integration

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Industry

Sports and Entertainment

Challenge

The Golden State Warriors faced challenges in personalizing fan engagement, optimizing ticket sales, and streamlining marketing efforts. Their CRM and Ticketmaster data were siloed, making it difficult to execute targeted campaigns for single tickets, group sales, and season ticket renewals. Without automation, marketing and sales teams struggled to effectively manage leads, missing opportunities to maximize revenue.

Results

By integrating Eloqua with CRM and Ticketmaster, the Warriors achieved a 30% increase in single ticket sales and a 20% boost in season ticket renewals. Personalized campaigns led to a 25% increase in email open rates and a 15% rise in digital ad conversions. Marketing automation improved efficiency, reducing lead response time by 35%, allowing the sales team to engage high-value prospects faster.

Key Services

Eloqua Enablement & Marketing Automation, CRM Integration, Lead Management & Nurturing , Ticketmaster Integration , Single & Season Ticket Sales Optimization, Group Sales & Merchandising Support

www.warriors.com
30%+
Single Ticket Sales
+20%
Season Ticket Renewals
+25%
Open Rate
+15%
Digital Ad Conversion
chase center

About your Customer

The Golden State Warriors are a globally recognized NBA franchise with a massive fan base and a reputation for excellence both on and off the court. Competing in one of the league’s most dynamic markets, the Warriors needed a cutting-edge marketing strategy to maximize ticket sales, enhance fan engagement, and drive revenue growth.

The Challenge

Before partnering with us, the Warriors struggled with disconnected systems and manual processes that slowed down their marketing and sales effectiveness. Their ability to personalize outreach and optimize ticket sales was limited without a unified data strategy. To continue growing revenue and deepening fan relationships, the team needed a seamless, automated approach to digital marketing and sales execution.

The Solution

The Warriors explored multiple marketing automation platforms but ultimately chose Eloqua for its advanced segmentation, automation, and seamless integration with their CRM and Ticketmaster. The ability to create data-driven, personalized campaigns made Eloqua the perfect solution to enhance fan engagement and drive ticket sales.

After implementation, the Warriors leveraged Eloqua’s dynamic email marketing, lead scoring, and campaign automation to create highly targeted promotions for single game sales, group packages, and season ticket renewals. Real-time insights from CRM and Ticketmaster enabled personalized outreach, improving conversion rates and sales efficiency.

The Results

By adopting Eloqua and CRM integration, the Golden State Warriors streamlined their marketing and sales operations, resulting in a 30% increase in single ticket sales and a 20% rise in season ticket renewals. Their new data-driven approach improved fan engagement, driving 25% higher email open rates and a 15% increase in digital ad conversions.

Marketing automation reduced lead response time by 35%, enabling the sales team to engage and convert fans more efficiently. The success of this transformation has positioned the Warriors as an industry leader in digital marketing and fan engagement, setting the stage for sustained growth and revenue expansion.

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